Art Cup Advertising Affiliate Agreement
Last Updated September 10th, 2024
This Affiliate Agreement and the Art Cup Advertising Terms of Service incorporated herein by reference (collectively the “Agreement”) govern your activity, application to join, and any subsequent participation in Art Cup Advertising's Affiliate program (the “Program”). By accepting the Terms of Service or by participating in the Program, you also agree to be bound by the terms herein. This Agreement is a binding legal agreement between the individual who accepted its terms or the business entity that the individual represents (“Affiliate,” “You,” or “you”) and Art Cup Advertising (“Art Cup Advertising,” “we,” or “us”). If You represent a business entity, you represent and warrant that you have the authority to bind that entity to this Agreement. Art Cup Advertising reserves the right to modify the Agreement at any time. Your continued participation in the Program shall be deemed acceptance of any new versions of the Agreement.
​
SECTION 1. PROGRAM APPLICATION
​
You agree to provide all information reasonably requested by Art Cup Advertising in connection with Your Program application process, and You represent and warrant that all information that You provide is truthful and accurate. You understand and agree that Art Cup Advertising retains sole and exclusive discretion to determine whether You qualify for participation in the Program. Art Cup Advertising reserves the right to change its criteria for the Program at any time, for any reason. You expressly consent to be contacted about your application and the Program via the email address and the phone number You provide in Your application. Such forms of contact may include but are not limited to automated dialing systems, texts, and artificial or pre-recorded messages. You may revoke this consent at any time by submitting such revocation in writing to support@artcupadvertising.com.
​
SECTION 2. PROGRAM RULES (THE “RULES”)
​
To participate in the Program, you must comply with the following Rules. If Art Cup Advertising determines, in its sole discretion, that you are not in compliance with these Rules, you will be considered in material breach of this Agreement, and Art Cup Advertising may terminate this Agreement and Your participation in the Program immediately (including forfeiture of Earned Commissions), without liability, in addition to seeking any other available remedies in law and equity.
​
a. Compliance with the Laws. You are responsible for compliance with all applicable laws and regulations. In particular, Affiliate may only publish or otherwise distribute advertisements in strict compliance with all applicable laws and regulations, including without limitation, laws prohibiting deceptive and misleading advertising and marketing, email marketing laws (including the federal CAN-SPAM Act (15 U.S.C. § 7701)), laws governing testimonials (including the FTC’s Revised Endorsements and Testimonials Guides (16 CFR Part 255 of the Code of Federal Regulations)), and all guidelines issued by the FTC. Art Cup Advertising retains the sole and exclusive discretion to determine whether Affiliate’s advertising and conduct is in compliance with all laws.
​
b. Disclosure Requirement. On any website that Affiliate advertises any Art Cup Advertising Service or product, Affiliate must plainly display (i.e., not in a link, or in small font) disclaimer language, such as: “Disclosure: I am an independent entity from Art Cup Advertising. I am not an agent or employee of Art Cup Advertising and have no authority to make a binding contract or represent Art Cup Advertising. I receive referral payments and commissions from Art Cup Advertising. The opinions expressed here are my own and shall NOT be interpreted or considered as representations, guarantees, or statements made by Art Cup Advertising Inc or any of its subsidiaries, agents, or assigns."
​
c. Non-Disparagement. Affiliate agrees that Affiliate shall not at any time make, publish or communicate to any person or entity or in any public forum any defamatory or disparaging remarks, comments or statements concerning Art Cup Advertising or any employees or officers now or in the future. Affiliate may not make any negative comment about a competitor for the purpose of promoting Art Cup Advertising products or services.
​
d. Social Media Requirements. If Affiliate advertises on any social media platform, Affiliate must comply with all rules imposed by each social media platform (for example, this includes but is not limited to the following: (i) Each Instagram post must use Instagram’s “Paid Partnership” tool, and (ii) Each YouTube post must contain the word “Ad,” “Advertisement,” “Promotion,” or “Paid Partnership” within the video itself in a font size that is clearly recognizable to the viewer and which appears persistently throughout the length of the video in the top right-hand portion of the video). You are responsible for ensuring Your compliance with the applicable social media platform rules. In addition, each post must comply with all of the following:
​
-
Each post must contain #ArtCupAdvertising.
-
Each post must contain #ad in a clear and conspicuous location before the text of the description and in all events before the “More” button.
​
e. Marketing Claims. Affiliates are strictly prohibited from making claims concerning the products and services offered by Art Cup Advertising that are inconsistent with, or beyond the scope of marketing materials produced and made available by Art Cup Advertising on ArtCupAdvertising.com (“Art Cup Advertising Website”). Affiliate is also expressly prohibited from making any express or implied claims that Art Cup Advertising is or provides a business opportunity, franchise opportunity, a “business-in-a-box,” or an assisted marketing plan. Affiliates may not make, publish or communicate any claims or statements that expressly or impliedly guarantee that a potential new Prospect will make money by using Art Cup Advertising or by becoming an Affiliate. In addition, all marketing collateral made, published and communicated by Affiliate must be:
-
completely true and accurate and supported by evidence of Affiliate’s experience.
-
accompanied by the following disclaimer in clear and conspicuous font and placement: “These were my results based on my experience. Your results may be different. There is no guarantee you will make money.”
f. General Advertising Rules. You represent and warrant that Your affiliate website(s) (“Website”), social media posts, and any other advertising materials will not: Infringe Art Cup Advertising’s or anyone else’s intellectual property, publicity, privacy or other rights.
-
Contain any content that is threatening, harassing, defamatory, obscene, harmful to minors, offensive, or contains nudity, pornography, or sexually explicit materials.
-
Contain any viruses, Trojan horses, worms, time bombs, cancelbots, or other computer programming routines that are intended to damage, interfere with, surreptitiously intercept or expropriate any system, data, or personal information.
-
Contain software or use technology that attempts to intercept, divert or redirect Internet traffic to or from any other website, or that potentially enables the diversion of affiliate payments from another website. This includes toolbars, browser plug-ins, extensions, and add-ons.
g. Pay-Per-Click (“PPC”) Restrictions: Unless Art Cup Advertising gives you written consent to do otherwise, you may not:
-
bid on any of our Restricted Terms, including any variations or misspellings thereof for search or content-based campaigns on Google, Bing, MSN, Yahoo, Facebook or any other network. “Restricted Terms” means any of the following terms: Art Cup Advertising, Art Cup Advertising Inc, artcupadvertising.com, www.artcupadvertising.com, Art Cup Advertising coupon, Art Cup Advertising discount code, Art Cup Advertising discount, Art Cup Advertising promo code, Art Cup Advertising sale, Art Cup Advertising promo, Art Cup Advertising sales, Art Cup Advertising deals, ArtCupAdvertising, ACA and any other terms that Art Cup Advertising may deem a restricted term in the future.
-
use our Restricted Terms, including any variations or misspellings as per above in sequence with any other keyword
-
use our Restricted Terms in your ad title, ad copy, display name or as the display URL.
-
use any of our trademarked terms as part of the domain or sub-domain for Your Website or any of your marketing or related activities. If you automate your PPC campaigns, it is your responsibility to exclude our trademarked terms from your marketing and related activities and we strongly suggest you add our trademarked terms as negative keywords.
-
direct link to Art Cup Advertising’s Website from any PPC ad or use redirects that yield the same result. Customers must be directed to an actual page on Your Website.
-
bid in any manner appearing higher than Art Cup Advertising for any search term in positions 1-5 in any auction-style PPC advertising program.
h. Other Rules: You represent, warrant and agree to comply with the following:
-
Affiliate is responsible for ensuring its employees, agents, and representatives comply with this Agreement. Any breach of the Agreement by an employee, agent, or representative acting on Affiliate’s behalf shall be deemed a breach by the Affiliate.
-
Affiliate is not permitted to engage in any unlawful or deceptive actions with respect to search engine optimization, including, but not limited to, using any technique that generates paid search results based on any trademarks of Art Cup Advertising, any brand name of Art Cup Advertising, or based on the trademarks or brand name of any competitor of Art Cup Advertising, or any other third party.
-
Affiliate shall not offer monetary incentives, such as rewards points, cash, or prizes to Prospects in return for their response to an advertisement.
-
Affiliate will only use the links we provide you for each banner, text link, or other affiliate link obtained from the affiliate interface without manipulation or modification of any kind.
-
You may not “self-refer,” meaning that only transactions by other persons using your affiliate link will result in Earned Commissions.
-
You may not engage in deceptive, manipulative or fraudulent behaviors (whether done independently, in coordination with a Prospect, or another affiliate) or otherwise engage in conduct that, in Art Cup Advertising’s sole discretion, is abusive of or outside the spirit of the Program in order to acquire additional Commissions.
-
You will not engage in any behaviors that are fraudulent, abusive, or harmful to the Art Cup Advertising Website or the Program at our discretion.
-
We reserve the right, at any time, to review your placement and approve the use of your links and require that you change the placement or use to comply with the guidelines provided to you.
-
Your Website will not in any way copy, resemble, or mirror the look and feel of Art Cup Advertising’s Website. You will also not use any means to create the impression that Your Website is Art Cup Advertising’s Website or any part of Art Cup Advertising’s Website, including by framing of Art Cup Advertising’s Website in any manner.
-
You may not engage in cookie stuffing or include pop-ups or false or misleading links on Your Website. In addition, you will not attempt to mask the referring URL information (i.e., the page from where the click is originating).
-
The maintenance and the updating of Your Website(s) will be your responsibility. We may monitor Your Website(s) as we feel necessary to make sure that it is (or they are) up-to-date and to notify you of any comments as it relates to the Program.
-
You will not send unsolicited bulk-emails, text spam, form spam, social media spam or any other form of communication to which Prospects or others have not consented.
-
You will not create advertisements that appear on (a) sites and apps that contain or reference categories adult content, pornography, weapons, graphic violence (including any violent video game images), alcohol, drugs, tragedy, transportation accidents, sensitive social issues, gambling, or content that is offensive, profane, hateful, threatening, harmful, defamatory, libelous, harassing, or discriminatory (whether based on race, ethnicity, creed, religion, gender, sexual orientation, physical disability, or otherwise), or solicitous of any unlawful or offensive behavior; or (b) ads that appear on fake news content.
-
You will not use any images, text, or other content provided to you by Art Cup Advertising except as authorized under this Agreement and may not modify the graphic image or text in any way. All of our rights in the images and text, any other images, our trade names and trademarks, and all other intellectual property rights are reserved.
-
You will not offer discounts, coupons, free trials, promo codes, or any other promotional offer that is not expressly authorized by Art Cup Advertising in writing. Art Cup Advertising may, on a case-by-case basis, offer you access to discounts, coupons, free trials, promo codes, or other promotional offer, and you agree to comply with all terms and limitations that Art Cup Advertising establishes in connection with such promotional offers.
-
Unless otherwise agreed upon in writing by Art Cup Advertising, you may not promote through a sub-affiliate network.
​
SECTION 3. AFFILIATE COMPENSATION
​
Upon acceptance into the Program, You will receive a unique Affiliate ID through https://artcupadvertising.com. This Affiliate ID will be incorporated in the URL that You use to advertise Art Cup Advertising. You may earn Commissions (as further described below) for each sale (“Sale”) that is registered using Your Affiliate ID.
​
In the event that a Prospect has multiple Affiliate cookies (“Cookies”), the most recently acquired Cookie will generally determine which Affiliate is credited with a Sale except in instances of (i) recently canceled Prospects who attempt to re-subscribe under a different affiliate within 90 days of cancellation, (ii) cases of self-referral, or (iii) other scenarios at Art Cup Advertising’s sole discretion. If a Prospect signs up for Art Cup Advertising without connection to any Affiliate, that Prospect is considered unaffiliated, and no Commissions will be earned by any Affiliates for that Prospect unless otherwise agreed to by Art Cup Advertising in writing.
​
A Commission is “earned” only if (i) Affiliate has registered and maintained a usable account with a third-party payment provider to receive Commission payments and provided complete and accurate information to Art Cup Advertising to facilitate payment and (ii) a Prospect’s account has remained in good status for at least forty-five (45) days after the Sale. No Commission is earned for a Sale if, at the time of attempted payout, Affiliate has not maintained a usable account with a third-party payment provider or Art Cup Advertising is unable to payout Commissions due to incomplete or inaccurate information provided by the Affiliate. Commission payout amounts will be determined by Art Cup Advertising in its sole discretion. Commission rates may change from time to time at Art Cup Advertising’s sole discretion. Except as otherwise provided herein, Commission payouts will be paid on the 15th of each month following Art Cup Advertising's receipt of payment for a Sale, subject to the other terms of this Agreement. In the event the 15th of each month falls on a holiday or weekend, Commission payouts will typically occur on the following business day, although exceptions may apply. All Commission payouts are calculated based on the amount of fees received by Art Cup Advertising, less sales taxes.
​
The Commission Rates are as follows:
​
a. $0.01 - $0.03 (depending on what tier affiliate you are) per cup for every order your affiliated prospect purchases with us. Orders can range from as small as 5000 cups to as large as 1,000,000 cups. Multiply $0.01-$0.03 by the quantity of cups your affiliated prospects orders to determine your gross commission. Every affiliate starts at tier one, which will allow them to generate $0.01 per cup. They can work their way up to a higher tier. More information about qualifying for higher tiers is discussed on our affiliate platform.
​
In instances where a Prospect is affiliated under different Affiliates for different services (such as cases where one Affiliate makes the Sale, but another affiliate makes an upgrade for the same Prospect), Art Cup Advertising will allocate Commissions as deemed appropriate in Art Cup Advertising’s sole and absolute discretion.
​
All Commissions are paid in U.S. Dollars (USD) or otherwise in currencies offered by the payment provider. Some payment methods may incur processing fees that may be deducted from Your Commissions. Your combined Commission must be equal to or exceed Fifty and 00/100 Dollars ($50.00) (USD) before You receive a payment from Art Cup Advertising. If Your combined Commissions in a 120-day period do not exceed $50.00 (USD), Your Commissions will not be paid and will be forfeited.
​
Affiliates must register with a third-party payment provider to receive Commissions payouts. Art Cup Advertising or the third-party payment provider may require You to submit a completed W-8 or W-9 tax form or any ancillary supporting documentation or tax other documents (the “Required Documents”) before processing Commissions payouts. If You fail to submit the Required Documents in a timely manner, Art Cup Advertising or the third-party payment provider may refuse to payout Commissions that were earned more than 120 days prior to receiving your Required Documents. If You are not a resident of the United States, Art Cup Advertising may withhold tax (including, not limited to, VAT) where required by applicable law. You are solely responsible for complying with all tax laws in Your respective jurisdiction(s) including, but not limited to, the payment of all required taxes and filing of all returns and other required documents with the applicable governing body(ies).
​
If Art Cup Advertising determines, in its sole and exclusive discretion, that any Sale was procured fraudulently or as a result of any violation of this Agreement or applicable law, no Commission will be considered earned for such Sale. If a Commission has already been paid out for a Sale that is later deemed by Art Cup Advertising to be fraudulent or in violation of this Agreement or the law, the Commission amount will automatically be withheld against any future Commissions or refunded back to Art Cup Advertising at its option. Art Cup Advertising may also terminate this Agreement and Your participation in the Program immediately without any further liability to you.
​
If a refund or chargeback occurs for a Sale, and if a Commission was already paid to You for that Sale, such Commission is considered unearned, and the Commission will be deducted from Your future Commission payouts.
​
Art Cup Advertising will make reasonable efforts to payout all Earned Commissions. In the event that Art Cup Advertising is unable to payout a Commission for any reason outside of Art Cup Advertising’s control, those Commissions may be forfeited at Art Cup Advertising’s sole discretion.
​
SECTION 4. INTELLECTUAL PROPERTY RIGHTS
​
Art Cup Advertising may provide you with certain resources and materials (such as white-labeled courses, PowerPoint presentations, pitch decks, website templates, images, social media posts, etc.) to be used in connection with your participation in the Program (collectively, “Art Cup Advertising Materials”). You acknowledge our ownership of our Art Cup Advertising Materials, agree that you will not do anything inconsistent with our ownership, and agree that all of your use of the Art Cup Advertising Materials (including all associated goodwill) will ensure to the benefit of, and on behalf of Art Cup Advertising. If requested, you agree to assist us in recording this Agreement with appropriate government authorities. You agree that nothing in this Agreement gives you any right, title, or interest in the Art Cup Advertising Materials other than the right to use the Art Cup Advertising Materials in accordance with this Agreement. You also agree that you will not attack our rights in or title to the Art Cup Advertising Materials or the validity of the Art Cup Advertising Materials or this Agreement.
​
All rights with respect to the Services and Art Cup Advertising’s name and trademarks, whether now existing or which may hereafter come into existence, which are not expressly granted to Affiliate herein are reserved to Art Cup Advertising. Any goodwill generated through Affiliate’s use of Art Cup Advertising’s name and trademarks shall inure solely to the benefit of Art Cup Advertising. Except as set forth in this Agreement, Affiliate may not use Art Cup Advertising’s name or trademarks without Art Cup Advertising’s prior written consent. Affiliate will promptly notify Art Cup Advertising of any infringement or threatened infringement of any rights of Art Cup Advertising of which Affiliate becomes aware and will provide reasonable assistance to Art Cup Advertising, at Art Cup Advertising’s expense, in connection therewith. Affiliate shall not promote or provide services to any other business or person that is infringing any of Art Cup Advertising's intellectual property. Affiliate will use commercially reasonable means to protect the security of the Services on Affiliate’s system and network, including internal and public websites, from hacking or other unauthorized access, modification or redistribution. Upon becoming aware of any breach in security, Affiliate shall notify Art Cup Advertising and take prompt action to remedy such breach.
​
SECTION 5. TERM AND TERMINATION
The term of this Agreement will begin the earlier of (i) your acceptance or signing of this Agreement; or (ii) Art Cup Advertising’s approval of Your participation in the Program. Your participation in the Program will continue month-to-month until terminated. Either Party may terminate this Agreement at any time, with or without cause, by giving the other Party thirty (30) days’ written notice of termination. If, in our sole determination, You defaulted or made an attempt to default any term or provision of the Agreement, Privacy Policy, or the Terms of Service, or violated any law, whether in connection with Your use of Art Cup Advertising or otherwise, we may terminate the Agreement or suspend Your access to the Website at any time without notice to You. In such an instance, and in our sole discretion, we may also for the aforementioned reasons, terminate our relationship and suspend any accounts owned/controlled by You. In the event this Agreement is terminated due to Your default, You immediately forfeit all Commissions, and any other payments owed to You or that may in the future be owed to You without any further liability by Art Cup Advertising to You.
​
If this Agreement is terminated or canceled, then all provisions that, by their nature, should survive, will survive, including, but not necessarily limited to, all limitations of liability, disclaimers of warranties, indemnity obligations, mandatory arbitration and class action waiver provisions, and exceptions to arbitration. All representations and warranties undertaken by You shall also survive termination or cancellation of this Agreement and/or Your Art Cup Advertising account.
​
SECTION 6. ADDITIONAL REPRESENTATIONS AND WARRANTIES
​
In addition to Your other representations and warranties herein, You further represent and warrant that there are no prior or pending government investigations or inquiries of, or prosecutions against You by the Federal Trade Commission (“FTC”), any other federal or state governmental agency, or any industry regulatory authority, anywhere in the world, nor any prior or pending private lawsuits against You which relate to alleged intentional torts or alleged violation of any consumer protection or advertising laws. If You become the subject of such an investigation, inquiry, prosecution, or lawsuit any time after this Agreement is executed, You are required to notify Art Cup Advertising of the same within 24 hours. Art Cup Advertising, in its sole and exclusive discretion, may immediately terminate Your participation in the Program, as well as immediately terminate this Agreement, based on any investigation, proceeding, or lawsuit identified pursuant to this paragraph.
SECTION 7. ENTIRE AGREEMENT
​
This Agreement represents the entire agreement between the Parties with regards to the Program and supersedes any other written or oral agreement between the parties. In the event that you have executed a separate written agreement related to the Program, that separate agreement shall prevail in the event of a conflict between it and this Agreement.
​
SECTION 8. INDEPENDENT CONTRACTOR
​
Affiliates are independent contractors of Art Cup Advertising. It is the express understanding and intention of the Parties that no relationship of employee/employer nor principal and agent shall exist between Art Cup Advertising and You by virtue of this Agreement. You have no right to act on behalf of or bind Art Cup Advertising in any way, nor share in the profits or losses of Art Cup Advertising. The only compensation available to You is set forth in this Agreement. You are solely and exclusively responsible and liable for all of Your acts or omissions.
​
SECTION 9. DISCLAIMER
​
Art Cup Advertising does not promise, guarantee, or warrant Your individual or business success, income, or sales. You understand, acknowledge, and agree that Art Cup Advertising will not at any time provide sales leads or referrals to You. You understand and agree further that this is not a business opportunity, a franchise opportunity, a "business-in-a-box," or an assisted marketing plan.
​
SECTION 10. LIMITATION OF LIABILITY
​
Except where otherwise inapplicable or prohibited by law, in no event shall Art Cup Advertising or any of its officers, directors, shareholders, employees, independent contractors, telecommunications providers, and/or agents be liable for any indirect, special, incidental, exemplary, consequential, punitive, or any other damages, fees, costs, or claims arising from or related to this Agreement, Terms of Service, the Privacy Policy, the Platform or Services, your or a third party's use or attempted use of the website or any software, service, or product, regardless of whether Art Cup Advertising has had notice of the possibility of such damages, fees, costs, or claims. This includes, without limitation, any loss of use, loss of profits, loss of data, loss of goodwill, cost of procurement of substitute services or products, or any other indirect, special, incidental, punitive, consequential, or other damages. This applies regardless of the manner in which damages are allegedly caused, and on any theory of liability, whether for breach of contract, tort (including negligence and strict liability), warranty, or otherwise. In no event shall Art Cup Advertising's liability to you or your business exceed the amount of three (3) times the payments paid by you to Art Cup Advertising for the month preceding the date in which the facts giving rise to a claim against Art Cup Advertising occurred or one-thousand five hundred dollars ($1500), whichever is less, subject to applicable law, the remedies set forth above are your sole and exclusive remedies for Art Cup Advertising's entire obligation and liability for any breach of our limited warranty. Subject to applicable law, under no circumstances will Art Cup Advertising's obligation or liability hereunder exceed the limited liability amount stated in this section. However, this shall not prevent Art Cup Advertising from seeking any and all remedies available to it in law or equity.
​
SECTION 11. INDEMNITY
​
You agree to protect, defend, indemnify and hold harmless Art Cup Advertising, its officers, directors, employees, owner(s), and parent company(ies) and assigns from and against all demands, claims, actions, proceedings, damages, liabilities, losses, fees, costs or expenses (including without limitation reasonable attorneys' fees and the costs of any investigation) directly or indirectly arising from or in any way connected with (1) use of or reliance on information or data supplied or to be supplied by You (2) any breach of this Agreement by You (3) the use or possession of any Art Cup Advertising property by You, except to the extent caused by Art Cup Advertising's gross negligence or willful misconduct (4) any negligence, gross negligence, or willful misconduct by or on behalf of You or Your employees or agents.
​
SECTION 12. SEVERABILITY
​
In the event any provision of this Agreement is inconsistent with or contrary to any applicable law, rule, or regulation, the provision shall be deemed to be modified to the extent required to comply with the law, rule, or regulation, and this Agreement and the Terms of Service, as so modified, shall continue in full force and effect.
​
SECTION 13. JUDICIAL ACTION FOR PROVISIONAL RELIEF
​
Art Cup Advertising shall have the right to seek and obtain from any court of competent jurisdiction any equitable or provisional relief or remedy enforcing any right or interest it may have in connection with this Agreement, including without limitation a temporary restraining order, preliminary injunction, writ of attachment, order compelling an audit, or enforcement of any liens or security interests held by either party in the property of the other. No judicial actions permitted by this paragraph shall waive or limit the claiming party's rights to adjudicate the merits of the dispute by arbitration.
​
The parties hereby agree and acknowledge that any breach or threatened breach of this Agreement will result in irreparable harm to Art Cup Advertising for which there will be no adequate remedy at law. In addition to other remedies provided by law or at equity, in such event, the non-breaching party shall be entitled to seek injunctive relief, without the necessity of posting a bond and without having to establish actual damages resulting from a breach, to prevent any further breach of this Agreement by the other Party.
​
SECTION 14. COMPLAINT NOTIFICATION
​
Affiliate must notify Art Cup Advertising of any complaint received by Affiliate regarding any advertisements within twenty-four (24) hours of receiving such complaint. Notice should be sent to the Art Cup Advertising Support Team. Email support@artcupadvertising.com to contact our support team.
​
SECTION 15. FORCE MAJEURE
​
No party will be liable for nonperformance of any of its obligations under the agreement if its nonperformance was due to a Force Majeure Event as defined in of this Section if reasonable notice and good faith efforts to find a reasonable solution are provided. “Force Majeure Event” shall mean any act of God; war; riot; civil strife; act of terrorism, domestic or foreign; embargo; governmental rule, regulation or decree; flood, fire, hurricane, tornado, or other casualty; earthquake; strike, lockout, or other labor disturbance; the unavailability of labor or materials to the extent beyond the control of the party affected; pandemics, epidemics, local disease outbreaks, public health emergencies, and quarantines; or any other events or circumstances not within the reasonable control of the party affected, whether similar or dissimilar to any of the foregoing. Upon occurrence of a Force Majeure Event, the non-performing party shall, in a timely manner, notify the other party that a Force Majeure Event has occurred, its anticipated effect on performance.